Sunday August 20th 2017
A hub for writing tips and trends from a former journalist and college professor who sold out big time.

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Posts Tagged ‘news releases’

What’s the So-What? Eight Rules for Writing Killer Press Releases

What’s the So-What? Eight Rules for Writing Killer Press Releases

Advertising Age magazine's "Media Guy" columnist Simon Dumenco declared the press release officially dead in a column this September, raising the ire of public relations professionals nationwide. There's certainly some merit to his argument, which essentially is that Twitter and social media avenues have rendered the traditional news release [...]