Friday May 26th 2017
A hub for writing tips and trends from a former journalist and college professor who sold out big time.

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What’s the So-What? Eight Rules for Writing Killer Press Releases

What’s the So-What? Eight Rules for Writing Killer Press Releases

Advertising Age magazine's "Media Guy" columnist Simon Dumenco declared the press release officially dead in a column this September, raising the ire of public relations professionals nationwide. There's certainly some merit to his argument, which essentially is that Twitter and social media avenues have rendered the traditional news release [...]

How to Freelance While Working Full Time

How to Freelance While Working Full Time

Most people don't go into journalism or the world of professional writing to make money. Many of my friends and former students took jobs at small-market outlets right out of college, gaining experience while working for peanuts.  Today, in the face of declining ad revenue and shrinking circulations, media outlets seem to be increasingly open [...]

Five Keys to Landing and Capitalizing On Guest Posts

Five Keys to Landing and Capitalizing On Guest Posts

Increased credibility and exposure. Maybe even paper money. That’s what awaits bloggers, freelance journalists and entrepreneurs who devote themselves to chasing solid guest posts. To say “content is king”  is to trade in cliché, but it’s true nonetheless. Companies and site owners in 2010 rely on relevant content to lure [...]