My name is Chris Birk.
I’m a recovering journalist who still gets his fix by teaching undergraduates at a private Midwestern university. I spend the bulk of my time directing and producing content for a marketing team that’s built three Inc. 500 companies in the last five years.
In short, I get paid to write. And to tell people what to write. And to think about what they’ll write in the future.
This site isn’t intended as a business venture, although please feel free to hire me.
Instead, I created this site as a place to simply talk about the tenets of good writing. There are common threads that bind almost all forms of media writing, whether you’re writing promotional copy, making a living stringing together guest blogging gigs or working in more traditional environments.
If you can do one, you can do them all. Writing a press release isn’t much different than banging out a news story. The differences come when we start to pull apart and shift the MAP — medium, audience and purpose. Changing one of those elements ultimately alters the way we convey information or tell a story.
My expertise lies in helping companies harness those elements to produce top-shelf content that seamlessly integrates today’s social media landscape.
About “Write Short Live Long”
It’s difficult to convince college students — or any media producer, for that matter — that writing shorter isn’t writing stupider. I’m not advocating bare-bones, antiseptic writing devoid of detail or life. Relevant detail is the lifeblood of good writing. But I believe in economy of language, especially in an era of increasing media fragmentation and withering attention spans. Media producers and marketers who can’t engage consumers with crisp and concise messages are in trouble.